2 weeks ago
Your Law Firm Chatbot May Count as Lawyer Advertising
The chat widget your marketing vendor installed talks to strangers about their legal problems all night. Under the advertising rules, the firm owns every word of it.
1 month ago
Your Input Costs Jumped and Your Sales Page Did Not Change
Raw material costs jumped more than 25 points in a single quarter, NAM found. When you have to raise prices, marketing stops selling and starts justifying.
1 month ago
Your Customers Are Starting Their Search Somewhere New
Your customers now split their attention across search and social. Here is how a small business stays visible on both and turns attention into real sales.
2 months ago
Your Medical Practice Website Never Mentions Money
Cost is the most common reason patients skip care they need, yet almost no practice website mentions it. Here is what to publish, and why it books more appointments.
3 months ago
The Hardest Part of Running a Small Business Is Being Found
The Federal Reserve asked 6,525 small employers what their hardest operational problem was. Reaching customers came first. Here is what to do with that finding.