3 months ago
Your Practice Area Pages Answer the Wrong Question
Most practice area pages explain the law. Clients already know they have a problem. What they need is what happens next, and what it costs.
3 months ago
Your Trade Show Leads Are Dying in a Spreadsheet
The booth was not the problem. Most trade show leads are never followed up at all, and that is where the return quietly disappears.
4 months ago
Your Booking Form Is Costing You More Patients Than Your Rankings Are
By the time someone reaches your booking form they have already chosen you. Then the form asks for fifteen things and they close the tab.
4 months ago
One in Ten Law Firms Has No Website and That Is Your Opening
The ABA found law firm websites and social media both declined between 2022 and 2024. When competitors retreat, visibility gets cheaper. Here is how to use that.
4 months ago
The Google Business Profile Fields Nobody Bothers to Fill In
Most owners set up a profile once and never open it again. The fields they skipped are the ones doing the ranking work.