When an AI Recommends a Lawyer, It Checks the Reviews Next
Getting named by an AI is only the first gate. Nearly nine in ten people then check the reviews themselves before they call anyone.
Getting named by an AI is only the first gate. Nearly nine in ten people then check the reviews themselves before they call anyone.
Most of a B2B buying decision now happens before anyone contacts you. Your website is doing the qualifying, whether you designed it to or not.
Google review usage fell from 83% to 71% in a single year. Patients did not stop reading reviews. They started reading them elsewhere.
Almost half of consumers now ask an AI tool which local business to use. A year ago it was one in sixteen. Here is what changed.
When Google shows an AI answer, clicks to law firm sites drop sharply. Here is how your firm earns a place in those answers and keeps winning new clients in 2026.