Tag Archives - Aesthetics

The latest news in marketing automation, web design, social media, and user experience.

Aesthetics Impact on Attitudes Towards Websites

Aesthetics alter a user’s perception of a website, which can evoke a wide range of emotions and attitudes. These emotions and perceptions impact the user’s attitude towards the website’s content, advertised products, company, credibility and site usability. The design and presentation of a website is strongly visual, and users are known to make judgments of...


Content Organization on Websites

As many of you well know, designing a web site can be very difficult. Part of that difficulty is in creating an information architecture that represents your content organization and labeling the links to make that content easy to find.


Landing Page Guide for Websites

A landing page is a website page that is created for one purpose – to persuade the site visitor to convert into a customer by making a sale, completing a form (thereby becoming a qualified lead), signing up for a newsletter, etc. We provide this landing page quick reference so you can pull it out...


Tips: What to Look for in a Web Developer

Many small businesses are trying to get a good deal when looking for a web developer. However, a good deal can come with a huge price to pay. Many web developers simply want to collect a big check in order to slap something up on the Internet. The problem with this is: