Tag Archives - Communication

The latest news in marketing automation, web design, social media, and user experience.


Setting Your Business Website Apart From the Competition

Search Engine Optimization (SEO) is concerned with helping to raise your website on a list of returned results when people perform a search for your business. In other words, when customers search on Google for a business like yours, how far down the list will your business appear? The closer to the top, the more...


Its Not Just for the Blind – Making Your Website Accessible for all

If you ask most Web developers about Section 508 they will respond with something about their site being accessible to the blind. Most people don’t realize that 508-accessibility is not just about making Web sites accessible to the blind. Section 508 is about removing barriers and making Web site information accessible and usable to all.


Aesthetics Impact on Attitudes Towards Websites

Aesthetics alter a user’s perception of a website, which can evoke a wide range of emotions and attitudes. These emotions and perceptions impact the user’s attitude towards the website’s content, advertised products, company, credibility and site usability. The design and presentation of a website is strongly visual, and users are known to make judgments of...


Content Organization on Websites

As many of you well know, designing a web site can be very difficult. Part of that difficulty is in creating an information architecture that represents your content organization and labeling the links to make that content easy to find.