8 years ago
3 Warning Signs Your Website Annoys Users
What truly matters in the realm of Web success is whether or not your site is usable – and to what degree. What indicators, however, exist to help a website owner know this or not?
Tag Archives - Usability Testing
The latest news in marketing automation, web design, social media, and user experience.
9 years ago
Radical Redesign or Incremental Change?
Summary: Before you throw out the old and bring in the new (redesign), make sure you have solid evidence that doing so is necessary to achieve user-centered goals.
9 years ago
User Experience Tips: How to Seduce Ecommerce Visitors to Buy
Every day, people visit your store and leave because they couldn’t find what they wanted. You need more than top rankings on Google. People have to be able to navigate to the product they want and trust you enough to buy. Your website’s user experience (UX) should focus on building your visitor’s confidence by helping...
9 years ago
Is Your Website Navigation Easy to Use?
Our discussion will focus on menu navigation of a website, and we have chosen to review Standard Market’s website. Standard Market is a local high-end grocery store with a restaurant and taproom. When we review main menu navigation on websites, the first thing we examine is the menu location. Users want to see the main menu navigation at the...
9 years ago
Scarcity Principle: Making Users Click RIGHT NOW or Lose Out
Summary: Feeling that there is only one chance can convince people to take action sooner, sometimes without careful consideration of consequences or alternative options. The scarcity principle is a well-documented social-psychology phenomenon that causes people to assign high value to things they perceive as being less available.