Category Archives - Content Marketing

The latest news in marketing automation, web design, social media, and user experience.

Setting Your Business Website Apart From the Competition

Search Engine Optimization (SEO) is concerned with helping to raise your website on a list of returned results when people perform a search for your business. In other words, when customers search on Google for a business like yours, how far down the list will your business appear? The closer to the top, the more...


The Real Reasons Why To Use Social Media

There are dozens of reasons to use social media, but we’ll keep it to the top ten. These are: You will find whomever you want to do business with somewhere online You will find whatever knowledge you need about any market or any person online You can reach your market by simply engaging in the...


Content Organization on Websites

As many of you well know, designing a web site can be very difficult. Part of that difficulty is in creating an information architecture that represents your content organization and labeling the links to make that content easy to find.